![]() A lot of my posts are rather long, and so I always add a table of contents at the top with anchor links so people can jump down to what they want faster. ![]() What Google appears to be doing here is crawling the HTML anchor links in the post. This saves the visitor time from scrolling and it helps you stand out a little bit in SERPS. When you click it, it takes you directly to the H2 header “Only Use the Icons You Need” in my post. This post is indexed in Google and so I searched for “only use the icons you need.” (And yes I am in Incognito mode)Īs you can see, my SERP listing actually has a clickable link showing “Jump to” next to it. ![]() In this post, I will be using my article about how to speed up WordPress as an example. I didn’t know they existed before this either, but it is actually a pretty cool feature that allows your visitors to instantly jump to a section in your text from Google search. You are probably thinking, what the heck are jump to links?
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